• Extend marketing reach to new customers
• Reduce time explaining software offering to prospects
• Reference Sell

Solution

• Create a website that demonstrates a broad level of knowledge and expertise in the material handling industry
• Include digital media files of interviews with the owners of IA Software and key customers
• Post comprehensive information on each of the software modules
• Implement a search engine awareness strategy

Results

• Easier to sell software to existing prospects
• More than 20 new prospects a month come from web searches to the website